Found 11 results for "persona"

Best Practices for a Lead Management Strategy

Best Practices for a Lead Management Strategy New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top

Jonas Construction Software

Learn how Jonas Construction raises the bar with Act-On marketing automation

Six Best Practices for Creating a Content Marketing Strategy

Six Best Practices for Creating a Content Marketing Strategy Executive Summary Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current

7 Characteristics of Great Marketing Content

7 Characteristics of Great Marketing Content Executive Summary Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Whether it’s a data sheet, white paper,

Digital Marketing Glossary

This is a guide to the broadly accepted meanings of terms commonly used in the digital marketing realm.

Power BI Embedded

COMING SOON ACT-ON AND POWER BI EMBEDDED™ Act-On has teamed up with Power BI to improve how customers can run their business in the cloud. Get business insights at your fingertips right within the Act-On platform. Now, you can act

Demand Gen Workshop 2015

Get Hands-On Help for Your Marketing Demand generation. It’s so critical to your success, and yet so difficult to get right. From attracting visitors to your site, to creating and nurturing leads, to converting prospects into customers, successful demand gen

Privacy Policy

English Deutch Françias Español Dutch English Privacy Policy Effective: February 2nd, 2017 This Privacy Policy covers our collection, use and disclosure of information we collect through our website, and our service Act-On. The use of information collected through our service

iheartmarketing Roadshow

We’re thrilled to announce we’re taking the i♥marketing event on the road, and we’re coming to a town near you! Attend our complimentary, half-day marketing workshop or evening marketing mixer.

Lead Scoring

Lead scoring is the process of adding and subtracting points from a lead’s value based on various lead attributes or demographics, as well as behaviors.


Learn how PeopleHR, a UK based software company that provide lightning fast cloud-based software systems for human resources (HR) professionals, went from an overload of leads to record breaking revenue in a few short months.